Charity races are great for runners, and for the organization the money is being raised for. They generally attract a lot of amateurs that may be getting into running for the first time, the mood is less competitive, and a lot of money can be raised for a good cause. However, charity races can be absolute headaches for the organizers.
There is so much to plan for. Parking may be an issue, handouts and other marketing materials have to be printed and disbursed, and you probably want to have a website up as well. The runners themselves also have considerations to make. They want to be able to raise the most money possible, and don’t want to be outdone by other racers. The following 6 tips can help racers, and event organizers, have the best possible fund-raising experience during their next charity race.
1 – Participants Should Get Started Early:
The day you realize you are going to commit to run, start getting sponsors. Don’t wait until the last minute, a week or two before the race, to start raising money.
2 – Offer to Double Donations:
This works for both event organizers and participants. A lot of charity races ask for sponsors to adopt a runner. They can promise to pay a certain amount of money for each mile that a participant runs, or donate a flat fee if their runner finishes the race.
Race participants and organizers that promise to double whatever a sponsor donates can expect a high level of response, and more money raised for the charitable organization.
3 – Ask Anyone and Everyone:
You absolutely must get over your shyness, and learn to approach anyone and everyone about becoming a sponsor or making a donation. This is true not just for runners trying to raise money, but for the organization hosting the event as well.
4 – Get Involved with a Cause You Believe In:
It is easier to raise money when you are passionate about the cause you are running for.
5 – Get Friends and Family Members to Run/Walk:
Why should you be the only one you know that is helping raise money for a worthwhile cause? If you have friends and family that don’t run, remind them that they can walk the course instead. In most cases, pledges and donations count on a participant finishing, and it doesn’t matter whether they walk or run.
6 – Don’t Forget the Power of Social Media:
People around the world can support your cause … if you give them a chance. Let everyone on your Facebook, Twitter, Instagram and Pinterest accounts know about the charity race. A simple request on social media can go viral in a hurry, making a minimal amount of effort a maximum financial boon for the charitable organization you are supporting.