An upcoming event, trade show, workshop, or festival you’re hosting, participating in, attending, and/or sponsoring
An educational blog post you’ve written, chock-full of advice
An interesting and related blog post written by a third-party
A survey or poll
Your survey or poll’s results
Frequently asked questions and answers (FAQs)
A product/service demo or how-to video you’ve created
A bulleted list of helpful, insider tips, or DIY instructions related to your products, service or industry
A milestone or anniversary for your company
An industry-related podcast (by you or someone else) that you recommend
A summary of donations, funding or a small business grant your company/non-profit may have received recently
Customer testimonials or spotlights
A company recap of the year, or an annual report – How many pizzas did your business sell? How many cups of coffee did your employees drink? How many lives did you impact? Warby Parker did an amazing job with theirs, then shared this tool to create your own.
A roundup of your most popular products (fan favorites), blog posts, infographics videos, or services from the week/month/year
An interesting, industry-related infographic you came across
An infographic you created (even better!)
A gift guide
A mention of an upcoming sale or offer, and/or an early bird coupon for that sale
Pictures and/or mini bios of new employees
Behind-the-scenes photos of your business and customers
Your company’s story
An award you’ve won, or an award you’re attempting to win
A spotlight of a neighboring small business
Small Business Saturday details, and how you’re participating
Apps or tools you find useful
A recipe (this doesn’t just apply to food)
Fan/customer photos – Include pictures of customers enjoying/using/buying/wearing your products or services, or an event of yours they attended
Info and a sign up for your customer loyalty or rewards program(s)
A contest/giveaway
Winners of your contest/giveaway
Press mentions your business may have received
Sneak peeks of products/services-to-come
A live webcam, or webinar/demo you’re hosting
A non-profit or cause you’re supporting
An announcement and info about a new class, product, or service you’re now offering
Recent and interesting statistics, studies, or surveys related to your business or directly from your business
A new Pinterest board you’ve created
Breaking, industry-related trends or news
An announcement of your newly redesigned blog or website
A list of faux pas or dos & don’ts related to your industry
Company volunteer projects you’re participating in or supporting
Save-the-dates for upcoming deadlines, registration dates, etc.
Fun holidays (like National Puppy Day)
Reviews you’ve written
Reviews written about your business
Local news that affects your neighborhood or business
A Vine or Hyperlapse video you’ve created
Your latest and/or most popular Instagram pictures from the month
Free resources, like a downloadable guide
A request to follow your business on various social sites, like Instagram, Facebook, LinkedIn, Pinterest, etc.
A notice about a refill on a popular product/service, or additional classes or dates added
A book, art exhibit, painting, movie, song, TV show, or play your business recommends (or has created/participated in)
A speech/talk you’re giving or attending
Motivational or funny quote(s)
A crowdfunded campaign you’re running or supporting
Info about a new partnership or merchant you’re working with
A meme you’ve made
A joke I love for the rest of my life
Career info or a list of open positions at your company
A challenge you’re participating in, (like the Ice Bucket Challenge) or would like to encourage readers to participate in
Staff/employee picks of products or services
A spotlight of your mobile app, or new features added to your app
A sponsorship you’re participating in, or just received
An interview with customer, employee, merchant, industry-related expert, or yourself, of course
A request (for readers) to review your business or products on various local listings
Pictures of business merchandise you may have available
A photo essay or collage (of products, employees, behind-the-scenes pictures, the neighborhood, your company story etc.)
Business updates or changes, such as new hours of operation, privacy settings, holiday closures, shipping guidelines, etc.
Season’s greetings
Customer support/service info
Pictures of employees’ pets
Updates about where your product(s) or services can be found, such as a participating website or brick and mortar.
A guest blog post you’ve written for another company or brand
A spotlight/description of your YouTube Channel, and a link to your most recent video
A “Thank You!” to donors, event attendees, or customers, just because